The most common mistake affiliate marketer does today is to use Google pay per click adwords to drive traffic to their affiliate sites directly this method is not just expensive but also the traffic they get from pay per click adwords will not convert well.Google dont like peopel to use pay per click service to send tone of traffic to a sales page, Google aim to priovide content information to her searchers not a bunch of ads or sales pages and that the main reason Google raise the price of pay per click adwords so the best solution to lower the cost of pay per click adwords is by putting a relevant blog between the traffic you get from pay per click adwords and your affiliate websiteGoogle will give you a better quality score when you send her traffic to your blog first before you redirect them to your affiliate websites, Google love Blogs and pre-sell websites. With blog you can write a keyword rich content or a short review about the affiliate product you are marketing and from there you can redirect your traffic from your blog to your affiliate sites which is also called money sitesthis is the best solution to lower your pay per click adwords Remember your score content depend on these factorsTitle of your postDomain name of your blog should contain search key wordsThe content of your blog should contain search key wordsAnd the anchor text that redirect to your affiliate link Basically next time when you want to promote an affiliate products such as clickbank, first make a blog and write a short contentI fully rich keywords content it doesn’t have to be long article just a short review article will do well , remember to use your keywords in your review article content And don’t use such words “click here” instead make your anchor text content a keywords for example “how to buy new car guide” Then go to and use pay per click adwords to drive traffic to your blog, you will notice that when the same keywords you used for your Google adwords is the same keywords you use for your blog title , your article’s content and anchor text , you will lower your pay per click adwords price .