Despite being one of the most widely used systems in mainstream web advertising, pay per click ads have not been commonly used in adult advertising. The primary reason for this has been the reluctance of the main ppc advertising networks to work with adult websites. Despite some of the more prominent pay per click networks having a negative attitude towards adult web advertising, there are a number of smaller advertising networks that provide adult pay per click adverts.

Sites that are new to pay per click advertising tend to make the same mistakes that limit their ability to earn money. When creating new adspaces sites quite often opt for the same layout, namely placing an advert column down the right hand side of the page. Whilst sometimes being appropriate this traditional pay per click layout does have major disadvantages. Internet users browse for content not adverts and therefore are experiences in ignoring the sections of a web page that commonly show adverts. It is often the case that an advert publisher can earn more money from website ads by selecting less common location for them.

By examining the strategies of well established adult affiliate blogs and comparing them to their own sites adult webmasters can often find methods to improve their affiliate program income. Typically the larger adult blogs use multiple adverts on each page in numerous shapes and sizes. This contrasts markedly with smaller adult sites that often only carry one advert per page. Another typical oversight which many of the smaller adult websites are guilty of is the failure to place adverts on every page of the site, opting to place them only on the major pages.  By addressing these issues and experimenting with new layouts the majority of adult webmasters can see a significant increase in their adult advertising revenue.

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